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Post-Merger Integration

Project Context

Sinnet, a key player in the digital entertainment industry in Singapore, recently completed the acquisition of a company in France to bolster its content portfolio and enhance its technological capabilities. Following the successful acquisition, Sinnet turned to our firm to lead the critical Post-Merger Integration (PMI) phase, ensuring that the merger delivered its full strategic value.

Our Role

Our firm played a pivotal role in guiding Sinnet through a complex PMI process. We focused on the following key areas:

 

  • Organizational Integration: We led efforts to align the organizational structures of the newly acquired company with Sinnet, ensuring smooth collaboration between teams while maintaining operational efficiency.
  • Technology Integration: Our team oversaw the seamless integration of technology platforms, ensuring the continued delivery of digital entertainment services without disruption. We also facilitated cross-company training sessions to ensure that Sinnet and its new acquisition could leverage each other’s technical expertise.
  • Cultural Integration: We worked closely with leadership teams from both companies to harmonize corporate cultures, create shared values, and promote synergy between different workforces.
  • Operational Synergies: Our consultants identified areas where cost savings and operational efficiencies could be realized by eliminating redundancies and streamlining processes, particularly in shared services like IT, HR, and customer service.
  • Communication Strategy: We developed a comprehensive internal and external communication plan to ensure transparent messaging to stakeholders, employees, and customers, fostering trust and engagement during the integration phase.

Key Objectives

  • Maximize Synergies: Capture the financial and operational benefits of the merger by eliminating redundancies and leveraging the complementary strengths of the acquired company.
  • Preserve Business Continuity: Ensure that ongoing operations and customer services remain uninterrupted during the integration.
  • Foster Cultural Harmony: Integrate the workforces and cultures of the newly acquired company while maintaining high employee morale and engagement.
  • Enhance Product Offering: Leverage the newly acquired assets to expand Sinnet’s entertainment and cloud gaming services portfolio.

Challenges

  • Technology Harmonization: Integrating multiple digital platforms with distinct technological infrastructures posed significant challenges, requiring a meticulous approach to ensure smooth interoperability.
  • Talent Retention: Retaining key talent from the acquired company while balancing new leadership roles and organizational hierarchies was essential to maintaining operational continuity and promoting innovation.
  • Time-to-Market: Sinnet aimed to rapidly introduce new services that combined the strengths of both companies. Ensuring a swift yet seamless integration to meet these market deadlines required detailed planning and execution.

Results

    • Accelerated Time-to-Market: Sinnet successfully launched a new range of integrated cloud gaming and streaming services within six months of the merger, enabling them to capitalize on emerging trends in the digital entertainment industry.
    • Operational Synergies Achieved: The integration led to a 12% reduction in overhead costs, thanks to the consolidation of shared services and enhanced operational efficiency across teams.
    • Cultural Integration Success: Through leadership workshops and cross-functional team-building initiatives, we helped foster a unified corporate culture, which improved employee engagement and minimized turnover in key roles.
    • Enhanced Technological Platform: Sinnet was able to integrate the technological capabilities of the acquired company, enriching their platform with new features and improved user experiences for telecom operator clients and their customers.

     

    Our involvement in Sinnet’s Post-Merger Integration played a critical role in ensuring that the strategic value of the acquisitions was fully realized. By focusing on technological integration, organizational alignment, and operational efficiencies, we helped Sinnet deliver an enriched product offering and position itself for future growth in the highly competitive digital entertainment space.

Customer Testimonial

The PMI process could have been a challenging phase, but with OILIFINA’s expertise, we achieved a smooth and seamless integration. Their focus on strategic alignment and operational efficiencies has delivered real value to our business.” — CFO of Sinnet