Digital Transformation
Companies across the globe are digitally transforming as they are challenged to improve business processes and develop new capabilities and business models. In an economic reality where entire industries are changing, actionable intelligence is the new currency. Data and information have become core business assets, sources of revenue and critical enablers in the information age.
OILIFINA has a pragmatic approach. We create a digital agenda around six core initiatives – designed to speed time-to-value. It spans strategy and experimentation through to transformation leadership and performance delivery. Our approach combines business and technology expertise and accelerates the passage from idea to implementation.
Companies are pouring millions into “digital transformation” initiatives — but a high percentage of those fail to pay off. That’s because companies put the cart before the horse, focusing on a specific technology just by repeating “we need a machine-learning strategy!” rather than doing the hard work of fitting the change into the overall business strategy first.
Market share in Europe
Europe digital transformation market share by end 2019 (%)
Relevance of digital transformation programs
Digital transformation approach
Customer Experience and Marketing
- Redefine customer experience to boost loyalty, reduce cost-to-serve and streamline growth.
Digital Business Design
- Envision a step-change in business and operational models to master new value chains for digital engagement and deliver.
Digital Organization
- Empower your organization and workforce to lead in a virtualized world.
Digital Technology Strategy
- Ensure that technology strategy supports your digital strategy – becoming the foundation for success.
Business Analytics and Data Science
- Inspire innovation and generate new revenue and profit with analytics.
Governance, Risk and Compliance
- Protect your brand, your reputation and your customers from regulatory or security breach.
Successful Digital Transformation
The problem with the term ‘digital transformation’ is that it means different things to different people. Often, leaders believe that digital transformation is driven by technology, and the reasons for implementation are only discussed afterwards. This approach is counterintuitive and often results in failure. To create the conditions for a successful digital transformation, you need to start by identifying your business needs and goals and building a strategy from there.
As digital transformation initiatives are implemented, the day-to-day work of employees undergoes change. Identifying projects that can truly improve the efficiency or productivity of workers (at all levels) is a key element of digital transformation.
The first digital transformation initiative is essential to demonstrate the utility of your strategy and ensure its long-term success. So be sure to take the right steps and the time needed to identify an impactful way to launch your digital transformation projects.
Developing a clear roadmap, including technology for both short and long term initiatives, is a cornerstone of successful digital transformation.
Be sure to strengthen your Essential Skills by looking for partners who complement your strengths and understand your business. To achieve the results of the digital transformation, it is essential to find partners able to accelerate the results and promote initiatives.
One of the hallmarks of any organization embarking on a digital transformation is agility. While it is essential to establish a strategic roadmap, the road to success nonetheless depends on the will and the capacity to adapt according to the results.
Transformation differs from organization to organization, and that’s why the digital transformation strategy is so important. It is a personalized roadmap of the points where change is most effective in your organization.
Our Activity
The digital revolution is not just a question of technology. It’s also about three questions :
- how your consumers are reacting ?
- how your competitive landscape is changing ?
- how your cost structures are transformed ?
Using a radically new approach to strategy, we work with you to define what you can do with digital today and how to use it to strengthen your competitive position in the years to come. We support companies in the design, orchestration and realization of digital transformations in all industrial sectors. We focus on the digital experience of your end customers and the engagement of your employees.
The objective ?
To ensure the creation of value and your agility in a context of digital acceleration.